NBC Sports | Tour de France
With the Tour de France just weeks away, the Versus Network and NBC Sports had to move fast to activate cycling fans on Facebook. They called Bulbstorm. Together, we determined that personal stories of...
View ArticleCox | Best Show on TV
True Blood vs. Bones. House vs. Pawn Stars. Cox Communications knew the best way to engage subscribers was around their favorite TV shows. Everyone has a favorite, right? With Bulbstorm, Cox launched a...
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Avoiding Facebook’s ax: 3 questions to ask before a Facebook contest
No one wants Facebook to give their contest or sweepstakes the ax. Alas, examples of Facebook enforcing its promotion guidelines are out there. Just ask Scandinavian Airlines. Here are three questions...
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Our favorite Facebook stories of 2011
In 2011, Facebook observers obsessed over Timeline, privacy, and a supposedly imminent IPO. Brand marketers and social app developers followed different stories in 2011. (OK, we obsessed over those...
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Facebook developments to watch in 2012
Last month we looked back at 2011’s top developments for Facebook marketers and social app developers. The list included Facebook Insights upgrades, new ad targeting options, and Sponsored Stories....
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Gamification wins on Facebook
“Gamification will be exposed for the gimmick it is, but marketers will still benefit from selective uses of it.” – David Berkowitz of 360i * Gamification has emerged as a major trend in digital...
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Facebook marketing goes mobile
Facebook’s acquisition of mobile photo app Instagram is a $1 billion warning to marketers that Facebook is going mobile in a big way. Instagram has an audience of over 35 million users and proven...
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3 ways to do UGC better on Facebook
User-generated content doesn’t have to be a boring box with a stock image, headline, and body copy! We’ve recently launched a pair of tongue-in-cheek election apps that demonstrate how to creatively...
View ArticleKroger | Back to School
Summer’s end gave Kroger’s Fred Meyer brand a chance to engage shoppers and add value for its vendor partners. Bulbstorm helped Fred Meyer reach both objectives with an all-screens campaign in which...
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Our favorite Facebook stories of 2012
This was a BIG year for second guessing Facebook. In 2012, armchair CEOs scoffed at the company’s overpayment for Instagram, underwhelming initial public offering, and more. Meanwhile, brand marketers...
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